Voyant To Present Aviation Broadband to the Market
I don’t think we should read too much into this, but then again, I don’t think we should overlook this and what it means either. What I’m talking about is Voyant International’s (VOYT) presence at this year’s World Airline Entertainment Association (WAEA) Conference and Exhibition. It’s taking place this weekend, and Voyant will be featuring Aviation Broadband at the show.
This is ‘the show’ when it comes to add-on services and ancillary products airlines could add/outsource to their current revenue-bearing offers. Most of the major airlines - and their decision makers - will be there, so this is a great opportunity for the company to start penetrating the market. In the meantime, the finishing touches are being added to the actual link-up technology.
Obviously Voyant won’t be walking away from the show with a check in their hand. They will, however, be planting a lot of seeds.
Philosophically, I have to think this is a sign of comfort with what Voyant has to offer. I can’t imagine these guys going to a major show and presenting something they didn’t feel would be deliverable. And don’t forget, the most recent test of the system was successful.
Anyway, just wanted to keep you filled in on the latest. Not a big deal for right now, but I do see the contacts being made at the conference turning into customers down the road.
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Aircell secured Air Canada. If Voyant is flying so high, why are airlines still getting on board with AirCell? It is definitely not impatience, because its not free. Logically, if Voyant is selling the 10 times the bandwidth at the same price why not wait, why still go with gogo? Just rattking my brain here
Editor’s response: All good questions. I think the main reason is mostly because Voyant doesn’t have a product they can actually deliver. The test/trial of the technology a couple of months ago was successful, and they’re talking to airlines right now. However, if an airline said ’start installing your hardware today and we’ll start selling the service tomorrow’, Voyant couldn’t do it. I still suspect we’re a few weeks out before a true, revenue-bearing launch.
My understanding is that Voyant’s speed will trounce Gogo’s. Of course, right now it’s Gogo or nothing. So, Gogo wins.
I’ll give Voyant until the end of the year to get something to the market.
Comment by A — 9/10/2008 @ 6:23 pm