Small Cap Network Blog

I swear I’m not making this up. For all you who jokingly referred to the small cap company SpongeTech (SPNG) as the cartoon character SpongeBob (SpongeBob Squarepants), well, you may not have known how right you’d eventually be. As of today, SpongeTech is licensed to create a SpongeBob bath sponge. Like all of SpongeTech’s sponges, these children’s bath sponges are pre-loaded with soap…perfect for kids and easy for parents.

Yes, I promised to drop this company, and I will. I just thought this was too good to not mention. If there was ever a more appropriate product/licensing tie-in, I can’t think of it.

Frankly, I think this is one of the very first marketing venues I would have tried to tap. SpongeBob is huge; the cartoon attracts 70 million viewers every month. (And I admit it…I occasionally get roped into being one of those viewers by my two nephews. It’s not a bad show actually.) The target customer is the same for both the show and the sponge…2 to 5 year olds.

I wonder if this product line could be the one that really puts the company on the map. I can’t wait to see the product - should be pretty hilarious.

There’s also a ‘Dora the Explorer’ and a ‘Go Diego Go!’ sponge on the way, but those clearly don’t have the same brilliantly-ridiculous charm that you get when you turn a talking, cartoon sponge into a real, functional sponge.

I’ll see if I can get a picture.

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