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A description of the content follows : A rose by any other name would smell justy as sweet. And, a company by any other name would be just as investment-worthy...maybe even more so of the name change made it easier to find the company.

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Small Cap Network Blog

7/21/2008

Out With the Old & In With the New - StockGroup is Now Stockhouse

Filed under: — SmallCapNetwork Editor @ 7:33 am

It didn’t really bother me, mostly because I was intimately familiar with the company and its proprietary website from the onset. But, I can see how it might be a welcome change to investors. What I’m talking about is the logical - though unexpected by me - name change for the company formerly known as Stockgroup Information Systems Inc. They’ve changed their name to Stockhouse Inc….which is the same name as their primary website.

No biggie; the operation won’t change from an investor’s or a site user’s perspective. This just brings everything under one umbrella, so there won’t be any confusion about which site you need to go to to find information - it’ll all be at the same site.

Oh, there’s a ticker change too. Don’t use ‘SWEB’ anymore following the switch. The new ticker will be ’STKH’.

The official word is that the name change (and I assume website changes) will take place in third quarter.

On a side note, you may have noticed their site called Small Cap Center (smallcapcenter.com) has been diverting you to Stockhouse.com. That’s by design. The new stockhouse.com site can do everything smallcapcenter did, and more. Also, some of you have inquired to use about how you can get the smallcapcenter.com back. We don’t know - it’s not our site even though the names and focal points sure are aligned. We recommend you embrace the stockhouse.com site. It’s really cool once you learn how it all works.

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