Hansen Natural Corporation (HANS) Toying With a Breakout
We got some really good action Hansen Natural Corporation (HANS) today… the kind of action that hints a major breakout effort could be brewing. The high of $36.47 is the second highest high since last April (shares peaked at $37.93 last June), and this peak immediately followed what could have been - or maybe should have been - the beginning of a deep selloff. Volume is picking up too.
I’ve included two charts below… a near-term one to highlight the ‘almost’ eclipse of new highs. The other one is a longer-term chart that really puts the opportunity in perspective.
The short-term one looks a little bullish head-and-shoulderish, and it details the pattern of higher highs and higher lows that started to take shape in October.
The longer-term one highlights how the October reversal was a major shift in momentum. Yet, we can still see HANS shares have tons of room to recover before a headwind is met.
By the way, Hansen launched a new product last week, called “Elixir’. It’s for women. The company describes it as (and this is 100% serious)….
“For women seeking to add more guilt-free indulgence & simple alternatives into their daily beauty routine, Hansen Beverage Company, a leading marketer of natural and alternative beverages, introduces SELF Beauty Elixir. Made with the finest ingredients, SELF Beauty Elixir is a low-calorie, functional, ready-to-drink beauty beverage infused with an essential blend of vitamins, minerals, natural fruit & botanical extracts with antioxidants that promote and support healthy skin & overall wellness.”
Sounds like it preys a little on feelings of self-doubt, to the point of being preachy…which is exactly why it should do well.
There are no figures or projections about how much they expect Elixir to contribute to the top or bottom line. We don’t foresee it having a huge impact (either way) anytime soon, though you never know.
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