Online or Offline? Internet Retailers Perk Up In November
Want to know what’s been the hottest industry group so far in November? It’s the mid-cap internet and catalog retailers. The average stock in this cluster is up 17.4% month-to-date, according to my Reuters information. That’s only fourth among about 300 industry and market cap groups, most of which are still in the hole for the month. The reason? I think the obvious one is the right one … online and out-of-store shopping - as an investment - tends to get a little more attention when more consumers start doing it themselves as a consumer choice. It’s a ridiculous reason, as online and catalog shopping is still at the mercy of a recession, but that hasn’t prevented these names from blasting off.
And what should we expect this year in terms of online sales trends? Nielsen says their polled consumers are planning to spend about 41% of their holiday shopping budget online, compared to 39% for last year. As for the number of people who said they’d spend the majority of this year’s shopping budget online, that number increased from 32% to 36%.
All well and good, but what about the raw numbers? Are consumers going to spend less or more - total - online? Well, it depends. Nielsen also said these improving web-shopping trends point to a slightly higher online sales total than we saw in 2007, even though in-store retail sales are expected to be lower.
Unfortunately, there are two sets of data that are not available that I’d still like to see.
The first set is, how much of this year’s online shopping is going to be done with traditional retailers who have stores anyway? Of the three sites that are expected to see the biggest increase in web-shopping (Amazon, Wal-Mart and Barnes & Noble), two of them are also prolific storefront retailers; only Amazon is purely virtual.
The second set of data I’m curious about is how much paper catalog retail shopping is going to be transacted this year? I know most paper catalogs are relics, and all of them are eventually going to follow in the footsteps of the now-defunct J. Peterman. However, they’re still a factor… at least when it comes to that 17.4% month-to-date gain I mentioned above.
Anyway, some of the stocks in the group include the big players like Amazon (AMZN), eBay (EBAY), and IAC/Interactive (IACI). The ‘mid caps’ are the likes of Overstock.com (OSTK), Systemax (SYX), and GSI Commerce (GSIC).
I still don’t think owning these companies based any recent online-shopping trend, data, or season is a sound reason to own any of them. In my experience, if it’s “too obvious” then there’s no real value to the premise. However, if enough other people think it is a good reason to own ‘em, it may well make for a good short-term trade.

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“I drew my line in the sand at 845, while today’s low ended up being 850.48 …. Before we all start jumping to conclusions, I wanted to pass one last idea along - don’t freak out just because the S&P 500 trades under 845 for a while (as in a day, or even a few hours). Why? I’ve got a feeling there are a few million traders watching the same line, knowing there are a lot of stops just below that level. It wouldn’t take much to push the market a little lower than 845, only to stop out all those traders. Then, when the selling gets triggered, some bigger fish could swim in and buy into that selling (and consequently pick up some bargains) … If the indices stay under recent lows for a day or two, or show no hint of a rebound (or if the selling volume finally picks up), then the market could make a legitimate leg lower. I’d be suspicious of a mild bearish move or gap lower though, especially if there was no follow-through … I just don’t want anybody to get faked out needlessly. Just for the record, I’m not buying yet, but I might be buying if the bears pass up the chance to take us even lower.”

The nearby table lays out Standard & Poor’s forecasted P/E’s for all the major sectors (as of November 4th). My strategy is a simple peer comparison. Basically, if I’m looking for undervalued stocks, the forecasted P/E (or even the trailing P/E) has to be as cheap or cheaper than the respective sector.
Ya’ gotta’ love Yahoo! Finance. Nothing gets past these guys. Take today’s bold headline for instance. Based on unemployment rising to a multi-year high of 6.5%, the “economy is almost certainly in a recession”. Really? Thanks.
Why that stance? Like I said, volume is the key…there’s not much of it today, and there’s no bullishness either. If the news was going to spark further gains, it would have done it right out of the gate (on stronger volume). Just consider yourself lucky we’re basically where we left off on Thursday.