Spicy Pickle (SPKL) Chooses to Own Rather Than Lease
“Four stores and seven more to go, our founders brought forth to this continent a new restaurant…”
Sorry - I couldn’t resist paying a little homage to Abraham Lincoln while at the same time describing what’s going on with one of my newest favorite companies.
More good news from Spicy Pickle (SPKL) yesterday…they now own four more of their own restaurants, with all the rights and privileges (i.e. sales and profits) thereof. That brings the total owned units up to five, and two more are under construction.
Say what? What happened to 123 stores we were talking about a couple of weeks ago? Relax - that number is still valid. Most of the 123 restaurants were franchises owned by franchisees; their owners pay royalties to the Spicy Pickle corporate office. The five stores (plus two more on the way) we’re talking about are outright owned by the company. Hence the title of this blog entry…though technically as a franchising company Spicy Pickle is the lessor instead of the lessee.
The motivation here is simple…money. Rather than collecting about 7% worth of royalties on the average store’s 700K in annual sales - about $50K per store - the company now collects 100% of the sales, and benefits from 100% of whatever profits are generated. With the upside comes more responsibility too…the company also has to run and manage the stores. Clearly the trade-off is worth it to them.
Let’s do some simple math here. With owning five of their own stores, each of which is doing about $700K each, the company’s top line is improved by a net of about $3.2 million per year (we’re deducting the franchise fees they used to receive from these stores, but won’t anymore). That’s a pretty nice improvement compared to the current annualized sales of about $1.7 million (based on 35 operational units).
This also advances the company towards the end-goal of profitability. I don’t think the four-store acquisition will carry then all the way into the black. However, with 88 more franchises signed, sealed, but so far undelivered, I do think the swing to profit is in the foreseeable future.
So does ‘four stores and seven more to go’ mean we can expect seven more company-owned stores to soon pop up among the 88 remaining franchised units? Actually, yeah, something like that. The $6 million fund-raising they completed back on December 15th was enough to open somewhere between 12 and 15 new company restaurants. Five are up and running, so I think there’s room for at least seven more.
As for the stock, the chart is as triangular as one the restaurants’ diagonally-cut sandwiches…as it has been for weeks. That’s not a bad thing or a good thing, but it does put any short-term trade on the backburner.
The support and resistance features of the wedge shape are currently trapping SPKL between $1.12 and $1.26, but the range is shrinking fast. I’m looking for a move one way or the other soon. I’d be a quick buyer if the resistance line is broken. If support is broken first, I’d also be a buyer once all the dust settles and shares start to perk up. That bottom is a little harder to define, but I think the better entry level is worth the effort.

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One way or another, our Tenet Healthcare (

Now, size that big increase up with the 12-18 month order pipeline (meaning orders are in hand and scheduled) of about $16 million. And, that backlog was built up without television ads. I can’t imagine how much bigger the number will get when the sponges are shown directly to the consumer.






