Clearly Canadian Upgraded by Equity Research Firm
Congratulations to Clearly Canadian (OTCBB; CCBEF), as the company’s shares were just upgraded by Beacon Equity Research to a rating of ‘outperform’. The report stated (and as we already knew):
“Clearly Canadian is currently in the process of re-launching its flagship brand of sparkling flavored water. The Company is reintroducing four of the original flavors along with two new zero calorie/zero carbohydrate choices. Since 1988, Clearly Canadian has built an impressive product line consisting of several award-winning, premium beverages targeted at the competitive, alternative beverage market.”
Not to gloat (well, maybe we’ll gloat a little), but Clearly Canadian was on our buy list long before it was on Beacon’s. That’s neither here nor there, though.
The real impact of this news is the additional confirmation of Clearly Canadian’s growing presence in its marketplace, as well as within the investing community. Good news and good stories tend to spread like wildfire, which is how small data nuggets can turn into huge stories over time. As we’ve said in previous blog entries, this is the kind of potential buzz we saw for CCBEF back in March - when we first added the stock to our recommended list. Over the past four months, the Clearly story has indeed gained traction. Of course, as shareholders, this is exactly what we want to see happen.
Better yet, we’re looking for the story to keep gaining traction as the next few months roll along. The progress the company has made in terms of debt restructuring (and elimination), as well as the rejuvenated marketing efforts, have already made an impressive impact. Yet, we keep seeing new and better initiatives from the company. We wouldn’t be surprised to see more and more upgrades like this one in the near future.
Here’s a link to the report: http://www.beaconequityresearch.com/report/20060730225411CCBEF_initial_report.pdf
By the way, Beacon set a target of $6.00 for CCBEF shares. That’s fine, although we may not necessarily agree with the number. A static target like that doesn’t leave any room to make non-static adjustments as new developments arise. Plus, it may be a little self-limiting. Don’t forget, Clearly’s shares had been as high as in the $20’s in the very late 90’s, and were just shy of $300 in 1997.
And speaking of shares, well, a picture really is worth a thousand words. Take look below. The stock is currently trading at $3.51, making good on a stochastic buy signal as well as a MACD buy signal. Plus, volume (not shown) has been much better on the buy side than the sell side lately. Just an FYI…the peak in June was right around $4.50.






