Voyant Intl Corp. (VOYT) Brings in the Heavy Hitters
Often times, what seems like big news actually ends up being relatively unimportant. Other times, what seems like trivial news ends up being huge. I have to wonder if the latter is the case with the news today from Voyant Intl Corp. (VOYT). A newly-hired Vice President of sales may seem like a mundane announcement, but perhaps there’s more to the story than anybody realizes.
Long story made short, Randy Hagin has been named as RocketStream’s Senior Vice President of Sales. He’s certainly got the right experience, having done the same for Connectix/Microsoft and Aldus/Adobe. He’s been in the biz for 20 years, and the team he’s bringing with him is just as impressive… they’ve also represented Aldus and Apple.
All well and good, but just another employee, right? Maybe. Maybe not.
Voyant has sales employees on board, including some dedicated to RocketStream. However, to attract someone who’d been doing the same for Microsoft and Apple? Odds are these guys have a pretty nice network of industry insiders; they know the right people. So no, this really isn’t a case of “just another employee”.
That’s not what got me thinking though. There was something else.
To date, RocketStream (and RocketConnect) has been Voyant’s breadwinner. The aviation broadband business is still in the works, and we recently learned that some of the contracted whitespace radios were being manufactured and delivered. The RocketStream software, however, had generated the bulk of last year’s revenue growth.
And that is the key…. growth. The company did $15K in sales during Q1 of last year, $133K in Q2, and $178 in Q3. No word yet on Q4, but you can see the trend in place. Again, most of it was attributable to RocketStream. However, they were doing this without a sales hero like Hagin. What kind of growth could RocketStream achieve under Hagin’s guidance? That’s what’s got me curious.
The company expects Hagin to generate sales in the millions; I’d expect the same.
What wasn’t said in the press release, however, was that RocketStream (or any software, for that matter) is a very high-margin product. The bulk of the expense is in its creation; deployment of software is effectively free.
But can Voyant actually get sales of RocketStream up to the seven figure level? I think it was headed that direction anyway….. maybe not this year, but soon. The company had already pulled in $326K worth of sales last year even without fourth quarter’s numbers. When adding the ‘Hagin effect’ to the current momentum, I think seven figures - and some outstanding free cash flow - may be a reality before many people realize.
I don’t know if that will mean a net profit in 2009. If I had to guess, I’d say not. But, it certainly should get them much closer.
In the bigger picture, even as the other projects like whitespace radios and aviation broadband start to get traction, I can still see RocketStream’s revenue being a big - and critical - piece of the pie. Not only is it high-margin, it’s dependable. There’s a lot to be said for the reliable cash flow that stems from a product like RocketStream. It may well keep the company afloat while other projects are put into motion.
Point being, this news may be more important than a lot of Voyant investors are initially thinking. Hagin has a history of getting results, which is exactly what Voyant needs from RocketStream.
Here’s the official Hagin/RocketStream news release.
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If the rest of the market were up for the day I’m sure I wouldn’t even mention it. But, when one of our bulletin board stocks is making a gain in this environment, I think it deserves at least a mention….particularly when it looks like it’s trying to stage a breakout.



