One of the great strengths of the Obama Campaign in 2008 was the deployment of novel, unique and innovative methods for fundraising featuring technology from companies such as ComerceTel Corp. (OTC: MFON
), an advantage also enjoyed by Walt Disney (NYSE: DIS
), Verizon Communications (NYSE: VZ
) and others from corporate America. Utilizing techniqes such as these, the Obama campaign is expected to raise $1 billion for the 2012 campaign.
The political campaign that embraces new technology always has a significant competitive advantage over its opponents. When Lyndon Johnson ran for the Senate in Texas, he went from small town to small town on a helicopter. Huge crowds would gather far in advance, more to view the "whirly bird" than to meet the candidate, but it still worked. Johnson won and the rest is history.
Winning from embracing new technology in mobile advertising solutions has also been the history of the more than 1500 client deployments for CommerceTel Corp. This client list has featured, in addition to Walt Disney (DIS) and Verizon Communications (VZ), the GolF Channel, USA Network and the Orlando Magic. CommerceTel Corp is so effective that it has a retention rate of over 90% with its clients.
CommerceTel is an award-winning provider of proprietary mobile marketing technologies to political campaigns, the entertainment industry and corporate America, among other clients. CommerceTel invented and deploys the C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. The C4 is the only system of its kind. The C4 is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems, which makes it ideal for fundraising for political campaigns or interacting with an entertainment or athletic event.
Many of CommerceTel's clients are also in sports. This makes sense as there are a great deal of similarities between a sporting event and a political campaign. Each has the common goal of winning at the end. It is very easy to tell at the end who wins. And, in sports as in politics, "to the victor goes the spoils."
That is why campaigns utilize mobile marketing solutions. What prevails over the long term is not the strongest or the fastest or the smartest, but the most adaptable. That is anything that is mobile. That is why CommerceTel's mobile marketing solutions have proven to be so effective in political campaigns.
This allows for the candidate to engage a potential donor. In any campaign, a personal appearence by the candidate is always the most effective event. Mobile marketing solutions allows for this happen much more effectively than a televison commercial, radio ad, email or letter.
A major reason for this is the way mobile marketing engages the recipient. An immediate response can take place. Money can be donated, time for volunteering can be scheduled or the response to an event transmitted. Mobile marketng solutions worked for Obama in 2008, just as they have worked for major corporations such as Walt Disney (DIS) and Verizon Communications (VZ). The advent of these allowed for CommerceTel Corp to post a 231% increase in revenues for the third quarter of 2011. That deserves a vote from any investor!