Don't look now, but LuxeYard, Inc. (OTC:LUXR) has just opened up another major revenue door, this one to the land down under. LUXR is teaming up with Australia's buyinvite (www.buyinvite.com.au) - one of that country's leading designer brand sales sites - as part of an audience and product swap that could boost the top line for both outfits.
Buyinvite.com.au has well over a million Australian members - more than twice the number LUXR reported at the end of last quarter, and a little more than the number of members LuxeYard is projected to have at the end of the current quarter. So, right off the bat the American company will gain access to a very significant market.
Better still, to date, buyinvite.com.au has offered mostly Australian designer merchandise to Australian consumers, while LUXR has offered American designer items to a mostly American audience. The new partnership will offer names and items to each respective market that they may simply have never seen before. As such, each business could find the co-venture provides a particularly strong spike in revenue. And perhaps best of all, neither LuxeYard nor buyinvite will hurt their luxury name's integrity... the Australian sales event site also focuses on higher-end goods to a luxury-oriented audience.
All that being said, it should be noted the deal with buyinvite.com.au is neither the first nor last business-building effort the company is going to make. In late March LUXR outright acquired eOpulence, which served as the foundation for the upcoming launch of LuxeStyle... a site specifically devoted to selling fashion apparel (though all of its sale items are ultimately found through the www.luxeyard.com site). While the company has not unveiled future acquisition or partnership plans - and likely never will for proprietary reasons - the company's management team is smart as well as hungry. We're looking for more savvy acquisitions in the foreseeable future, which is why the stock is skyrocketing now.... investors know this flash sales company has its finger on the pulse of the industry, and those same investors know there's no other 'pure play' flash sales investment opportunity out there.