Date: 5/21/12
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Kikkoman Selects Hipcricket’s Platform to Power Holiday-Themed Mobile Marketing Campaign (AUGT)
Augme Technologies Inc.’s (OTC: AUGT) subsidiary, Hipcricket this week announced that Kikkoman selected its platform to power a holiday-themed mobile marketing campaign that emphasizes the use of Kikkoman’s soy sauce in brining a turkey for additional flavor.
Hipcricket, which is a one-stop mobile marketing and advertising company, empowering brands, agencies and media properties to engage customers, driven loyalty and increase sales, launched the program earlier this month. The program is expected to run through the holiday season.
Hipcricket’s program will further Kikkoman’s mobile customer relationship management (CRM) strategy to maintain and build interest and engagement. According to Doug Stovall, Senior Vice President of Sales and Client Services at Hipcricket, mobile marketing provides an exciting way for Kikkoman to offer new and interesting recopies that use its products, while further increasing brand awareness and customer engagement.
Mary Jubb, Retail Specialist at Kikkoman, said this week that Hipcricket is allowing the company to reach customers in new and exciting ways by encouraging them to try Kikkoman products in a broader range of recipes.
Hipcricket’s is operating a cloud-based mobile marketing and advertising software as a service (SaaS) platform. SaaS is one of the fastest growing areas in the cloud computing industry and Augme Technologies is looking to expand its SaaS offerings.
Augme Technologies, which acquired Hipcricket in August this year, has laid out a strategy to become one of the leading providers of mobile marketing. AUGT is looking to take advantage of its existing patented technology to further develop new product innovations and licensing opportunities.
AUGT is also planning to invest in its platform to address changes in its end markets and technology. AUGT is also looking to further penetrate brands within its existing customer base and add new strategic relationships with brands and advertising agencies.
Augme Technologies is also pursuing strategic acquisitions that will boost its market share, technology leadership and expand its geographic footprint. AUGT is also looking to monetize the value of its intellectual property through patent enforcement, licensing and collaboration efforts.
Recently, Augme Technologies completed a public offering of 9,400,000 shares of its common stock at a price of $2.15 per share. AUGT plans to use the net proceeds from the offering for organic expansion in existing and new markets and to pay in full a promissory note in the amount of $1 million issued to Hipcricket.
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