Savvy investors utilize correlation trading to profit. This is where the movement of one investment vehicle will directly affect the other. If the exchange traded fund for oil, United States Oil (NYSE: USO
), rises due to heavy consumer demand from very cold weather across the country, so should the price of the exchange traded fund for natural gas, United States Natural Gas (NYSE: UNG
). As Augme Technologies (OTCBB: AUGT
) just posted strong results, CommerceTel (OTC: MFON
) becomes even more attractive.
CommerceTel registered a 231% increase in earnings for the third quarter of 2011. Like Augme Technologies, CommerceTel is in the mobile marketing industry. But to just state that CommerceTel is in mobile marketing is like saying that Warren Buffet likes to dabble in the stock market.
CommerceTel is an award-winning provider of proprietary mobile marketing technologies with over 1500 client engagements. These allow for interactive advertising and sales with clients utilizing the C4, a unique, enterprise-grade platform with multiple channels. So successful as been the C4, the only system of its kind, that CommerceTel has a retention rate of more than 90%. These clients include CNN, Disney, Sony Pictures, AT&T, Verizon, USA Network, numerous professional sports franchises, the Golf Channel, and NBC Universal. There is tremendous commercial usage too: a recent article in The Chicago Tribune reported on how insurers are now utilizing mobile marketing.
Future revenue growth for CommerceTel should be robust. The C4 provides a tremendous competitve advantage for the company as it is a cloud-based solution providing broad mobile communications with CRM features integrated into multiple tier-one PSTN/ IP carriers and micropayment processing facilities. This transacts through carrier premium SMS billing systems.
Also indicating towards future revenue growth for CommerceTel is the backlog of orders for Augme Technologies. Augme Technologies just reported new order bookings of $5.3 million and an order backlog of $13.1 million. Demonstrating this appeal, both domestically and internationally, CommerceTel recently announced an agreement with Chanticleer Holdings to provide mobile engagemnt services for restaurants in South Africa. "Both domestically, and abroad, the mobile phone is becoming the de facto marketing channel to reach consumers," said Dennis Becker, CEO of CommerceTel. "We are very excited to help Chanticleer promote the recognized Hooters brand overseas with our flexible, turnkey mobile marketing technology solutions."